Your One Month Social Media Plan
Are you a small business owner or entrepreneur looking to incorporate a social media plan into your marketing efforts? Are you unsure of where to start? Look no further than Elizabeth Anne Studio's "31 Days of Social Guide."
This one month social media plan can help you get your plan off the ground and provide suggestions for value-added posts to share with your audiences.
Remember, one of the most important things to ask yourself before publishing any piece of content is, "Would I want to read this?" If you wouldn't be remotely interested in reading what you just authored, it's probably a smart idea to head back to the drawing board.
It's also a great idea to switch up the media you use in your posts, both to keep things interesting and because different types of posts engage customers differently. For instance, posts that are image-heavy typically perform better than strictly text-based posts, but that doesn't mean you shouldn't ever incorporate text posts into your plan.
Marketing is all about investigating what works best for your business and audience, so by the end of our 31-day guide you should have collected some valuable insights from the engagement data attached to your posts. You may find that your target audience receives your messaging more effectively in a video post for instance, as opposed to a post that contains a link. Switch it up and keep an eye on what your audience likes!
Also, don't underestimate the power of sharing content. Just because you haven't personally developed a piece of content does not mean it's a bad idea to share it. It's helpful and motivating to partner with like-minded business owners or organizations, and chances are if you have been kind enough to share a piece of their content, they will reciprocate, thereby helping spread your message to a larger audience, for free!
Get started on your social media plan by clicking here to download my "31 Days of Social Guide."