How to Write a Press Release
Hosting an event or have some exciting business news to share with the world? Send a press release to your local newspapers!
This is a free way to encourage news coverage of your business or event. In some cases, submitting a press release will result in the publication contacting you for further information, a quote or even to do an article rather than simply publish the release. So it's important to be succinct and compelling when authoring your release. Editors read through tons of press releases each day and so only the best submissions will garner attention.
After writing your release, gather the email addresses of your local newspaper contacts right from their websites. When sending the release, I always attach the document to the email and include the text in the body of the email. I will also use the title of the release as my email subject line.
Tips for Writing the Release:
- Your logo should be centered at the top.
- Include your name, email and phone number left-justified under the logo. This will be the contact info the newspaper staff will use if they need to follow up with you.
- Include a headline and when appropriate, a sub headline. Keep them under 70 characters.
- The body of the release begins with the dateline, which includes the city and state where the release is being issued, as well as the date.
- The body is where the news story is written. The first paragraph should succinctly summarize the entire story, clearly articulating who, what, when, where, why, and how the story happened (or will happen).
- Subsequent paragraphs support those opening details with more information.
- A quote from a business representative is a good way to include an opinion regarding your topic. You may also consider including a quote from a third party who can add credibility to your story.
- The boilerplate is the final paragraph of your press release that describes your business or organization. The same verbiage should be consistently used on all press releases and should be strategically written to properly reflect your brand.
- #### is published at the very end of your release so that the editor or journalist knows the release is complete and they haven't overlooked any information.