Elizabeth Anne Studio
Marketing, design and photography


5 Reasons Why Your Business Needs Marketing

Sometimes I take for granted that everyone understands the need to market their business or venture. But the truth for many start-ups or sole proprietorships is that marketing is at the bottom of the priority list due to time constants, budget constants and a slew of other challenges.

But I am here to tell you that marketing is vital to your success. And it doesn't have to cost you an arm and a leg! Savvy marketers learn how to earn results by being clever and unique, even when bootstrapping costs.

5 reasons why your business needs marketing:

#5 - Your message needs to be heard

Want to reach your target audience? After identifying precisely who that audience is, you and your team need to work on how exactly you're going to reach them. Whether it's social media, direct mail or press releases, marketing needs to be a part of your plan.

#4 - you'll Know Your Competitors

Being involved with marketing can also help you become aware of what your competitors are doing. Have a Facebook page? Check out whether your competition does and what they might be doing differently. Designing print ads for the local paper? What messaging is your competition using in their ads?

#3 - You'll Know Your Customers

You'll become tuned in with your customers. An important aspect of marketing is measurement. Whether you're talking about ROI or KPI's (key performance indicators), keeping an eye on your Google analytics, Facebook insights and other traffic information will help you make better decisions and really fine tune your efforts according to what your customers really want.

#2 - Your creative juices will flow

Successful marketers will learn how to hone their creativity to harness great results. Creative campaigns, designs and messaging will yield better results than ho-hum tactics. And the creativity is bound to spill over into other aspects of your business as you become more skilled. You might even discover a fantastic new opportunity to service your clients in a way that your competition has never even thought of!

#1 - You'll become known as an expert in your field

An important piece of marketing your product or service should be focusing on answering questions that your clients or prospects have. Whether you accomplish this via LinkedIn forums, blogging or by taking part in conferences or trade shows, offering information and tips for free will gain you the trust and admiration of your audience, resulting in more business down the road.

Looking for marketing assistance or advice? Contact us and we'll be happy to help!