Design + Content = Perfect Combo
Want your brand or business to really make a splash in the marketplace? You'd better spend some serious time on brand development. To break it down into two simple categories, visual brand development and content creation are the pieces of the puzzle that you will need to focus on.
The visual brand development process is so important, and it's a process that shouldn't be taken lightly. Everything from typography (the font used in your logo and the rest of your marketing pieces), to an appropriate and attractive color palette need to be brainstormed. And you can't forget beautiful imagery!
Start With Some Inspiration
Inspiration can be found anywhere, but I suggest searching image-heavy sites such as Pinterest to gather ideas for what you want your brand to reflect visually.
The next step is to create content that people are looking for and will want to read.
The key is creating original, clear content for your website and other marketing pieces. One of the best ways to increase your brand's visibility is by optimizing SEO (search engine optimization) and earning your way to the top of Google's search results. The cheapest and easiest way to do that is by consistently updating your business's website with fresh, unique content. The best place to do that? A blog of course!
Looking for help with this process? Elizabeth Anne Studio is a great resource and we would love to work with you! Click here to get started!